Energy :: Oncor

Smart Texas^SM
Oncor was launching one of the largest deployments of advanced meters in the country. More than three million consumers in their service area will receive new digital meters over the next four years. MarketWave assisted Oncor in a state-wide community education initiative through the launch of their Smart Texas^SM rethinking energy campaign and mobile marketing Experience Center. More than 16,400 consumers were reached in the first six months on the road.

Take A Load Off, Texas^SM
MarketWave assisted Oncor in creating the Take A Load Off, Texas^SM campaign, an integrated marketing communications program that includes a mobile exhibit to educate consumers, businesses and communities on ways to be more energy efficient. At the end of Dec. 2008, Oncor's Take A Load Off, Texas^SM tour had reached more than 2.8 million consumers, and the program earned the Quill Award of Merit and Outstanding Achievement in Marketing and Communications from the Association of Electrical Services Professionals.

Know Before You Grow
MarketWave developed and launched Oncor’s “Know Before You Grow” program with elementary students in multiple markets throughout Texas to help increase community awareness around the importance of managing tree growth near power lines. Students created posters to illustrate messages learned in an educational session and a local nursery judged the contest. The winner received a $2,000 savings bond and had their artwork featured on bookmarks given out at the local library and on tree tags in the local nursery to represent low-growing trees that will not interfere with power lines. More than 1.5 million consumers were reached in just three cities alone.

Fly High, Fly Safe
Oncor wanted a signature program designed to promote electrical safety as part of their overall Lifetime of Safety initiative. Fly High, Fly Safe is a program planned around National Kite Month and Electrical Safety Month. Students are educated on staying safe when kite flying and are then entertained by a stunt kite flying demonstration. More than 12 million consumers were reached in just five cities and more than 400 students were educated by the program.