Health Care :: Baylor

The “ultimate physical” at Baylor-Tom Landry Center in Dallas was featured in a full-page article in D Magazine thanks to the efforts of MarketWave’s media relations team who developed a compelling story pitch, sold it in and ultimately gained the reporter’s agreement to experience the physical first-hand and write about it.

Baylor wanted to communicate that its hospitals were the best place to go for any health care services seniors needed.  MarketWave helped create this 16-page, four-color magazine called The Advisor to speak to the active lifestyle, interests and health care needs of seniors as well as encourage them to join their 55PLUS program, designed to meet the special needs of the growing population of older adults.