Legal

The landscape has changed in the legal profession with regard to marketing.  It used to be that you could count on your network to provide an endless flow of referrals, without doing anything proactive to get them.  And, if your law firm was a big name, downtown firm, you didn’t need impressive marketing pieces or PR to be on the short list when clients needed your counsel.  But the problem now is -- the short list is long.

Large firms are competing for the same clients and small-to-mid-size firms are increasingly being tapped for marquis accounts. Boutique firms and specialized practices are making it tougher on multi-practice firms to win top accounts, and the shear number of choices in the market has given clients more options than they ever had before.

How do you improve the referral pipeline if other lawyers don’t know the types of clients you seek?  How do you comment on legal issues in the news if reporters don’t know who you are?  How do you gain visibility for your firm if you don’t have a brochure or Web site that makes you stand out to top law school recruits or seasoned attorneys that might be looking to make a job move?  The answer lies in smart marketing and PR from our team at MarketWave.  We’ve worked with law firms, both large and small and we know how to communicate your firm’s unique difference in a variety of ways.  Let us tell your story today.