MarketWave's TIER Approach
The MarketWave TIER Approach to creative idea generation is based on our view that customer relationships, whether they are with a consumer, business, employee, stakeholder or shareholder, are the primary business of our clients.
We understand that the root of effective solutions is relevant strategies coupled with precise communications, which is why we use our TIER Approach when generating ideas for our clients.
The TIER Approach comprises the criteria we use to ensure programs we develop are effective and will build brand equity and loyalty over time.
The TIER Approach
TOUCH - How will we gain the target audience's attention?
INSPIRE - How will we hold the audience's attention and encourage them to act?
ENGAGE - How is our product, service or program relevant to the audience?
REWARD - Have we acknowledged the audience's action and reinforced it for repeat behavior?
|
