Channel Marketing/Sales

Channel marketing is one of the most powerful, quantifiable and cost-effective means of driving revenue, pipeline activity and profitability.  From sales kits to demos and customer testimonials to customer-incentive programs, MarketWave can help you achieve improvements in business performance through effective marketing.

Below we highlight just a few of our successful campaigns:

Sprint Vertical Market Tool Kit
To assist Sprint’s General Business Sales Force in selling into vertical markets such as health care, transportation and legal services, Sprint needed an easy-to-use sales took kit. The branded kit features materials packaged in a unique way providing quick access and information at the sales reps fingertips.

Sprint Partner Playbook
The Sprint partner playbook is for partners to utilize tools, key contacts and resources to help them sell more Sprint products and services.
This playbook exceeded expectations with Sprint reporting that revenue targets were exceeded by 30% over projections in the first year the Playbook was in use.

Sprint Partner Value Proposition
When Sprint wanted a simple, concise way to show the value that a Sprint + Partner relationship could deliver to the customer, the company turned to our creative team to put it together.  This one-page slick, which has been in use in several design iterations over four years, visually shows how the cogs in the wheels work together to bring value to customers.

EADS Reseller Kit
When EADS Telecom wanted to launch its first indirect sales channel program, it turned to MarketWave to create a Reseller Kit that would give its reseller partners all the tools and information that would help them sell EADS solutions.  We worked with EADS to determine useful content for resellers and wrote the kit components so that the sales teams could easily find what they needed to make the sale.