Marketing Communications

MarketWave helps clients rise above the competition with persuasive, eye-catching marketing pieces with compelling messages that resonate with audiences.  Marketing services include:

• Brochures
• Direct mail
• Annual reports
• Business systems
• Logo design
• Web site
• Tradeshow graphics and signage
• Newsletters

Below we highlight just a few of our successful marketing pieces:

Oncor - Smart Texas^SM
Oncor was launching one of the largest deployments of advanced meters in the country. More than three million consumers in their service area will receive new digital meters over the next four years. MarketWave assisted Oncor in a state-wide community education initiative through the launch of their Smart Texas^SM rethinking energy campaign and mobile marketing Experience Center. More than 16,400 consumers were reached in the first six months on the road.

Oncor - Take A Load Off, Texas^SM
MarketWave assisted in creating the Take A Load Off, Texas^SM campaign, an integrated marketing communications program that includes a mobile exhibit to educate consumers, businesses and communities on ways to be more energy efficient. At the end of Dec. 2008, Oncor's Take A Load Off, Texas^SM tour had reached more than 2.8 million consumers, and the program earned the Quill Award of Merit and Outstanding Achievement in Marketing and Communications from the Association of Electrical Services Professionals.

Oncor - Know Before You Grow
MarketWave developed and launched Oncor’s “Know Before You Grow” program with elementary students in multiple markets throughout Texas to help increase community awareness around the importance of managing tree growth near power lines. Students created posters to illustrate messages learned in an educational session and a local nursery judged the contest. The winner received a $2,000 savings bond and had their artwork featured on bookmarks given out at the local library and on tree tags in the local nursery to represent low-growing trees that will not interfere with power lines. More than 1.5 million consumers were reached in just three cities alone.

Oncor - Fly High, Fly Safe
Oncor wanted a signature program designed to promote electrical safety as part of their overall Lifetime of Safety initiative. Fly High, Fly Safe is a program planned around National Kite Month and Electrical Safety Month. Students are educated on staying safe when kite flying and are then entertained by a stunt kite flying demonstration. More than 12 million consumers were reached in just five cities and more than 400 students were educated by the program.

Amigos
The largest provider of support services to libraries in the Southwestern U.S., needed to create strong messages and a new look and feel for the organization to reaffirm the value provided to their member libraries. MarketWave provided a positioning platform and communications plan to help take the company to the next level, as well as created a new visual identity to help them stand out.

Texas Scottish Rite Hospital – TS Connection Newsletter
This biannual newsletter was designed to communicate the effect of the hospital’s TS (Tuberous Sclerosis Complex) Clinic, especially its largest annual fundraiser, Treasure Street, has on the community.  Featuring news and updates from the client’s staff, as well as heartwarming stories from a patient family, the newsletter boasts a readership of nearly 5,550 patients, donors and financial supporters, key society influencers and health care administrators across the country.

Vision Wireless
This collateral system was designed to give Vision Wireless a fresh, high-tech feel with strong messages that would resonate with their prospective customers.

Center for Non-Profit Management
This annual report was designed to communicate the Center for Nonprofit Management’s far-reaching impact on the Dallas/Fort Worth nonprofit community. Highlighting the Center’s 25 years of providing beneficial services and programs to thousands of nonprofit organizations, the report was distributed to nearly 2,000 nonprofit organizations, financial supporters, committee members, staff volunteers, media and key society influencers.