Public Relations
Effective public relations starts with a dynamic story. MarketWave can help craft your story and messages to gain awareness with external audiences including the media, industry analysts, customers and shareholders.
Leveraging our strong relationships with the press, we have achieved placements in business publications, including The Wall Street Journal, USA Today and Associated Press, as well as the trades.
Public Relations services include:
- Brand strategy and counsel
- Media and industry analyst relations
- Executive visibility
- Events management
- Crisis communications
- Internal/employee communications
- Social Networking/Social Media
Below we highlight just a few of our successful campaigns:
Century Healthcare
Century Healthcare was a small private company compared to the giant health care entities they were competing
against in the limited benefit medical plan market. This was also the first time the company had embarked on a
public relations program. With continuous relationship building and keeping relevant news about the company in
front of Julie Appleby, health care reporter at USA Today, we convinced Julie that consumers needed to be aware
of limited benefit medical plans as an option for the uninsured working population. The result was a section
cover story featuring Century Healthcare, quotes from the CEO and one of its clients.
Pizza Hut
This media relations campaign for the Pizza Hut Cheesy Bites Pizza Super Bowl launch was the most successful in the company’s 48-year history and garnered more media attention than any other Super Bowl advertiser that year. The end result was more than 12,000 minutes of broadcast coverage and more than 1,000 print articles. This campaign won an IABC Quill Award of Excellence and was a finalist in the Katie Awards.
TXU Energy
This Earth Day media relations and marketing communications campaign was launched as a platform to discuss TXU Energy’s expanding portfolio of renewable-sourced product plans, EarthWise™ available to its residential customers for the first time in company history.
i.think
i.think.com is a great example of how a smaller, private company can attract attention from national outlets, including Business Week and RedBook by submitting information relevant to their readers.
